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What Worked Well Before Will Stop Producing For The Marketers Who Don't Adapt To...

The Stage 5 Wave

The marketers who ignore this could see their sales slaughtered in Q1 of 2026. While the marketers who leverage it will make more money than they ever imagined possible in the next few months.

Todd Brown

Todd Brown

Hey...

Todd Brown here.

The content in this book is arguably the most important marketing insight I've published in the two decades plus that I've been a marketing guide and coach.

Because in "The Stage Five Wave"...

You're going to learn about a rare and monumental shift in marketing happening right now in the majority of online markets and niches.

What's called the Stage 5 Wave...

Which is already starting to wreak havoc on marketers and their ads and their offers and their funnels.

And the reason why is because the Stage 5 Wave requires a change in marketing to engage and convert mass prospects into buyers through a marketing campaign.

You'll also see and understand that the Stage 5 Wave is the reason why:

Clicks...

Email open rates...

Ad engagement...

And sales conversion rates are down for most marketers

Lead generation and customer acquisition costs are higher for most marketers

Overall sales and profit numbers are plummeting today for the majority of online marketers

And most importantly...

You'll understand the only solution today to reverse all of those and to experience possibly the highest volume of new buyers and sales you've likely experienced since you became an entrepreneur.

And no...

This has nothing to do with AI...

Nothing to do with a new marketing funnel model...

Nothing to do with writing better copy...

Putting together a better offer...

Or improving your ad creative.

None of that.

And as you'll see...

Nobody else is talking about this because frankly...

Most even other top marketing experts don't fully understand this Stage 5 Wave and its implications.

Ready To Master Stage 5 Marketing?

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Inside "The Stage Five Wave" You'll Discover...

The $60 million diagnostic copy secret that makes Stage 5 campaigns convert when everything else fails (this alone will transform your marketing overnight)
Why your "winning" funnel from 12 months ago is now bleeding money—and the exact shift you need to make to get it profitable again in 2026
The hidden "sophistication ceiling" that's suffocating your conversions right now (and how to break through it to unlock exponential growth)
Eugene Schwartz's marketplace sophistication framework that I've used to create multiple 7-figure campaigns—explained in crystal clear detail
The exact messaging structure used by 20 eight-figure copywriters (revealed at their secret Puerto Rico meeting) that works in the most competitive markets on Earth
How to instantly identify which of the 5 stages your market is in—so you never waste another dollar on the wrong message strategy
Why "bigger promises" and "unique mechanisms" suddenly stopped working in most online markets—and what replaced them
The "diagnostic chunk" copywriting technique that Donnie French ($100M+ copywriter) uses to dominate the ultra-competitive golf niche
How to craft marketing messages that cut through extreme skepticism and ad fatigue like they don't even exist (this is critical in 2026)
The real reason your ad costs keep climbing while your ROAS keeps dropping—and the Stage 5 solution that reverses both instantly
Why split-testing headlines and offers won't save you when your market hits Stage 5 (and what actually will)
The specific copy flow and structure that generated $467M+ in sales across financial, health, biz-op, and online marketing niches
How to position yourself as the only logical choice in a crowded market where 47 competitors are screaming the same promise
The counterintuitive approach to unique mechanisms in Stage 5 that makes prospects lean in instead of tune out
Why "more traffic" won't solve your revenue problem (and what Stage 5 marketing does instead to multiply sales from the same traffic)
The psychological trigger that Stage 5 prospects respond to that Stage 1-4 messaging completely ignores (master this and watch conversions soar)
How to engineer your marketing to dominate hyper-competitive markets where 99% of marketers are drowning in their own mediocrity
The fatal mistake most marketers make when their conversions drop—and why it only makes the problem exponentially worse
Real-world Stage 5 campaign examples from financial, health, and online marketing that you can model immediately in your business
How to future-proof your marketing so when your market inevitably evolves to the next sophistication level, you're already ahead of the curve crushing it

Who Is Todd Brown?

My name is Todd Brown.

You may be familiar with my reputation and that's because I'm the marketing expert the other top experts come to when they need help with their own campaigns.

Over the past 20+ years...

I've coached and guided entrepreneurs and marketers from over 72 different countries around the globe selling thousands of different products and services in over 85 different business verticals and markets.

And as the creator of the E5 Method for Customer Acquisition...

Which is the most widely recognized and used marketing system online today...

I'm the guy who introduced our marketplace to many of the most commonly used marketing principles today such as the unique mechanism...

The marketing argument...

The SIN offer...

And many others.

The Five Stages of Marketplace Sophistication

There are five stages of marketplace sophistication that markets and niches go through.

Each stage is driven by how many similar products the marketplace has been told about and how similar the marketing messages for those products are.

STAGE ONE

A marketplace in stage one hasn't seen many ads or marketing messages for your type of product.

A simple basic promise of result is good enough to get attention and generate response.

STAGE TWO

The marketplace evolves and no longer responds well to simple promises.

At stage two...

The marketplace now needs a bigger promise.

STAGE THREE

At stage three...

The marketplace now needs to see a marketing message which presents a promise delivered by some mechanism.

STAGE FOUR

At stage four...

The marketplace now needs a promise delivered by a unique mechanism...

A unique process...

System or method.

STAGE FIVE

At stage five...

The marketplace is now so sophisticated...

So jaded...

And so skeptical that a unique mechanism alone is no longer enough.

The marketplace now needs to see and experience something entirely different.

Look...

It's crystal clear.

Knowing how to craft stage five marketing not only fixes low engagement...

Low conversions...

Low sales and high customer acquisition costs—it is absolutely essential for you if you want to thrive in a competitive crowded market.

Discover The Stage 5 Solution

The complete system that reveals what actually works in today's sophisticated markets

Get The Complete System

The $60 Million Discovery

Recently I was invited to a private exclusive gathering of some of the top copywriters in the world.

Now...

This gathering was invitation only and took place over three days at a private resort in Tulum...

Mexico.

In attendance were A-level copywriters like John Benson and Chris Haddad and Justin Goff and David Deutsch...

Tony Flores...

Kyle Milligan and many others.

And there was one copywriter there who shared an insight so good...

It sent me on a multi-month exploration of study and analysis of what he shared.

Now...

The guy that I'm referring to is Donnie French...

The $100 million copywriter and now the top dog in the golf space.

And the insight that Donnie shared was this:

"After investing well over $60 million in testing...

We now know that high sophistication markets require and respond to marketing messages that have a diagnostic copy chunk before introducing the unique mechanism."

See...

Donnie then went on to share what that means and how he does it...

With other copywriters in the room agreeing with Donnie and adding even more detail and specifics.

Well...

After that and after that gathering...

I spent the next seven months reviewing and studying dozens of big money campaigns in stage five markets.

The most sophisticated markets there are...

Financial...

Health...

Biz op...

Dating...

Weight loss...

Lots of others...

And of course...

Online marketing.

And I saw firsthand exactly what Donnie was referring to.

I saw over and over the specific structure...

Format and flow used again and again with the big money stage five campaigns.

The Puerto Rico Confirmation

And I got confirmation of this structure for stage five copy when earlier this year...

A group of about 20 copywriters traveled to Puerto Rico for a one day meeting.

Now to get in the room...

Each copywriter had to have written at least one eight figure VSL.

Many having written several.

Now the sole topic of discussion?

Stage five copywriting...

Unique mechanisms and diagnostic copy with every copywriter in the room echoing the same structure...

The same flow and the same copy pattern that I identified in my months of research.

The result?

A repeatable...

Reliable...

Proven system for generating sales from mass traffic in the most competitive...

Most saturated and most sophisticated markets.

This and this alone is the answer and solution to being able to market effectively and profitably in any stage five market.

It's not improving copy.

It's not improving the offer.

It's not improving the ad creative.

It's not changing to a different traffic platform.

No...

None of those things will work in stage five.

The answer and solution is the stage five system.

Now realize because all markets evolve and become more sophisticated...

Your best marketing and copy approach from even just a year ago is likely your outdated baggage today holding you back.

Unless you're willing to let go of what worked in the past...

You will fail to capitalize on the opportunity in front of you today.

And right now the opportunity is ripe for you because nobody is publicly teaching this in book form.

So right now there is a huge advantage for savvy marketers who learn stage five copy to take over and dominate their markets and niches.

While the average marketers they're competing with continue to see their sales shrink because they're trying to use stage two or three or four messages with a high sophistication audience.

Look...

It's crystal clear.

Knowing how to craft stage five copy not only fixes low engagement...

Low conversions...

Low sales and high customer acquisition costs...

It is absolutely essential for you if you want to thrive in a competitive crowded market and if you don't want to suffer the same fate of the average marketers.

Stage Five Book & AI Bundle

Everything You Need To Dominate Stage 5 Markets

Stage Five Bundle

Here's Everything You Get Today:

📖

The Stage Five Wave Book

Complete guide to understanding and mastering Stage 5 marketing. Instant digital download.

Value: $27

🎧

Stage Five Wave Audiobook

Listen and learn on-the-go. High-quality MP3 download for any device.

Value: $47

🤖
FREE BONUS

Stage Five Market Decoder (AI Tool)

AI-powered tool that instantly diagnoses your market stage and tells you exactly what messaging to use.

  • Instant market stage diagnosis (1-5)
  • Awareness pyramid positioning
  • Competitor analysis & gap identification
  • Custom messaging recommendations
  • Eliminates guesswork completely

Value: $47

Total Bundle Value:

The Stage Five Wave Book: $27
Stage Five Wave Audiobook: $47
Stage Five Market Decoder (AI Tool): $47
Regular Total: $121
$27
You Save $94 Today (78% OFF!)

Get The Complete System Now

Book + Audiobook + AI Market Decoder - All For Only $27

Yes! Give Me Everything - $27

Why Only $27 For Everything?

Instead of $121 to get everything today...

You can get the complete system for only $27.

That's it.

That's 78% off.

Why so little?

Because I want your case study after you get results.

So in return for the tiny $27 to access everything...

You agree to share with me the sales results that you get from the stage five marketing methods I teach you.

🛡️ 30-DAY MONEY-BACK GUARANTEE

You can read "The Stage Five Wave"...

Listen to the audiobook...

Use the AI Market Decoder...

And take the next 30 days to implement what I teach you.

And you're either over the moon thrilled or you can send me one email within 30 days and you'll get all of your money back.

It's as simple as that.

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YES! Add The Copywriting Bootcamp Recordings

Only Available on this page for just $147

Get The Full $45K Mastermind Training Today This is your ONLY chance to get the complete unedited HD video recordings of the entire Stage 5 Copywriting Bootcamp that I delivered to my $45,000/year Top 1% Mastermind members.

These recordings have never been made available to anyone outside of my highest-level clients... until today.

Complete Set of Unedited HD Video Recordings of the entire Stage 5 Copywriting Bootcamp where I teach the exact copy structure and diagnostic framework used in $467M+ campaigns

ALL the Stage 5 Copywriting Bootcamp Handouts and the Quick Action Stage 5 Guide so you can implement immediately without having to take notes

BRAND NEW BONUS - Exclusive Access to a Live Q&A with Todd Brown and Paul Mascetta where we will answer all of your questions regarding Stage 5 marketing (You can't get this anywhere else)

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